Marketing Without Feeling Gross: A 90-Minute Author’s Guide to Reaching Readers – March 14th 1PM Eastern
$95.00
If the thought of “promoting yourself” makes you want to hide under your desk, this class is for you. Join Amy Collins for a 90-minute session on how authors can market their books without hype, hard sells, or awkwardness. You’ll learn how to genuinely connect with readers, get reviews and blurbs, build your online presence, and make marketing feel like part of the writing life—not a dreaded chore. Whether you’re indie or traditionally published, you’ll walk away with real tools, clear strategies, and a plan that actually feels doable. No pushiness. No shame. Just smart, effective book marketing that won’t make you cringe
Description
“No. I am DONE. Nothing I do helps and it feels awful. This is embarrassing. I am too old for this.”
– Every Author Ever
Cue the deep sigh and internal screaming. If self-promotion makes you uncomfortable, if you have seen other authors promote their books in a way that made your cringe, or you just have NO desire to even start, this 90-minute class is for you.
Taught by Amy Collins, this session will guide authors through practical, non-cringey ways to connect with readers, build visibility, and grow a genuine following. Whether you’re traditionally published, self-published, or somewhere in between, you’ll learn how to promote your book in a way that feels authentic, manageable, and—dare we say—enjoyable.
This class is designed for:
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Authors who dislike self-promotion
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Writers who feel lost when it comes to building a platform
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Indie authors managing their own book marketing
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Traditionally published authors looking to supplement their publisher’s efforts
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Anyone who wants practical guidance that doesn’t rely on gimmicks or hype
- Writers who want their books to sell, but do not want to be on-camera
What we’ll cover:
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Where your readers are—and how to meet them there
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What readers actually want from authors online
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How to build a professional presence on platforms like Goodreads, Facebook, Instagram, and TikTok
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The difference between “selling” and “connecting”
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How to get reviews, blurbs, and recommendations without feeling awkward
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What to post on social media (and how often)
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Why community and generosity are your best tools
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Simple planning tools to keep marketing from taking over your writing time
You’ll walk away with:
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A clear understanding of how connecting to readers can feel natural and sustainable
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A daily and weekly marketing plan you can actually follow
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Templates for outreach, blurbs, and online posts
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A list of recommended tools, groups, and organizations for author support
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A better relationship with the idea of book promotion
All registrants will receive a recording of the class and a packet of handouts, including sample language, platform tips, and a customizable marketing schedule.
Registration Includes live class, replay access, and all course materials.
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